Ngian, E.T. and Ling, P.-S. 2025. Rebuilding Micro-Enterprises Identity through Sharing Economy: Empirical Evidence from the Perspective of Innovation Diffusion and Perceived Social Value. International Review of Management and Marketing. 15, 3 (Apr. 2025), 426–437. DOI:https://doi.org/10.32479/irmm.18246.