Giang, N. T. P., Duy, N. B. P., Huyen, N. T. T., Hang, H. P. T., Thu, T. V. M., Tien, D. T. Y., … Tan, T. D. (2025). Exploring Drivers of Sellers’ Intention to Continue OCOP Agricultural Sales on Digital Platforms. International Review of Management and Marketing, 15(3), 177–188. https://doi.org/10.32479/irmm.18131