SIMAMORA, Bilson; XZYFANEQUO, Syanne Emmanuella. Investigating the Features of Sales Promotions: Conceptualization and Empirical Evidence. International Review of Management and Marketing, [S. l.], v. 14, n. 3, p. 5–17, 2024. DOI: 10.32479/irmm.15992. Disponível em: https://econjournals.com./index.php/irmm/article/view/15992. Acesso em: 15 nov. 2024.