RAMOS, Pedro Costa; LOPES, Paula. Theoretical Model to Evaluate the Impact of Consumer Behaviour on Business Performance. International Review of Management and Marketing, [S. l.], v. 15, n. 3, p. 287–296, 2025. DOI: 10.32479/irmm.17944. Disponível em: https://econjournals.com./index.php/irmm/article/view/17944. Acesso em: 26 apr. 2025.