KHAMWON, Anon; KUMGLIANG, Oranich. The Effect of Online Brand Experience and Online Brand Community on Brand Leadership in E-Commerce: The Role of Brand Relationship Quality. International Review of Management and Marketing, [S. l.], v. 15, n. 3, p. 189–199, 2025. DOI: 10.32479/irmm.18035. Disponível em: https://econjournals.com./index.php/irmm/article/view/18035. Acesso em: 26 apr. 2025.