GIANG, Nguyen Thi Phuong; DUY, Nguyen Binh Phuong; HUYEN, Nguyen Thi Thanh; HANG, Huynh Pham Thuy; THU, Tran Vo Minh; TIEN, Dang Tran Y.; VANG, Nguyen Van; TAN, Thai Dong. Exploring Drivers of Sellers’ Intention to Continue OCOP Agricultural Sales on Digital Platforms. International Review of Management and Marketing, [S. l.], v. 15, n. 3, p. 177–188, 2025. DOI: 10.32479/irmm.18131. Disponível em: https://econjournals.com./index.php/irmm/article/view/18131. Acesso em: 26 apr. 2025.