MALIK, Abdullah; SUDHAKAR, Bushan D. Brand Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature. International Review of Management and Marketing, [S. l.], v. 4, n. 4, p. 259–275, 2014. Disponível em: https://econjournals.com./index.php/irmm/article/view/946. Acesso em: 15 nov. 2024.