Diana-Rose, Faizal, Mohd Ashhari Zariyawati, Kamarohim Norazlina, Md Nassir Annuar, and Othman Manisah. 2016. “Consumers’ Purchasing Decision towards Food Products of Small and Medium Enterprises”. International Review of Management and Marketing 6 (4):836-42. https://econjournals.com./index.php/irmm/article/view/3143.