Rasool, S. (2017) “Consumer Innovativeness in Consumer-Company Relationship and Mediating Role of Consumer Value: An Empirical Study of Cell Phone Users in Pakistan”, International Review of Management and Marketing, 7(1), pp. 379–388. Available at: https://econjournals.com./index.php/irmm/article/view/2752 (Accessed: 22 November 2024).