Yamoah, Fred A. “Fairtrade UK in Retrospect: From the Niche Genesis to the Revelatory Mainstreaming Marketing Strategy Era (Late 1950s - Late 2000s)”. International Review of Management and Marketing, vol. 9, no. 4, July 2019, pp. 110-2, https://econjournals.com./index.php/irmm/article/view/8288.