Zheng, Chuan, Munirah Khamarudin, and Azanin Ahmad. “Mapping the Landscape of Brand Equity Research: A Bibliometric Analysis of SCOPUS Data (1993-2023)”. International Review of Management and Marketing 14, no. 5 (September 4, 2024): 113–125. Accessed November 22, 2024. https://econjournals.com./index.php/irmm/article/view/16620.