Mohammed, Abdul Alem, and Basri Rashid. “Customer Relationship Management ( CRM) in Hotel Industry : A Framework Proposal on the Relationship Among CRM Dimensions, Marketing Capabilities, and Hotel Performance”. International Review of Management and Marketing 2, no. 4 (September 20, 2012): 220–230. Accessed November 15, 2024. https://econjournals.com./index.php/irmm/article/view/297.