Kokku, Randheer. “Omni and Multi-Channel: Relationship With Utilitarian Hedonic Benefits, Shopping Value and Channel Patronage”. International Review of Management and Marketing 11, no. 2 (March 13, 2021): 11–22. Accessed November 23, 2024. https://econjournals.com./index.php/irmm/article/view/11215.